What I STILL don't get is how so many people are saying he is insulting the fan base.
He's satirizing publishers (and to some extent creators who are "going super-hero" in order to make a living wage).
How is this an insult to readers? Readers read mostly what the publishers push out (making up 80% of the direct market) and what the shops put on their racks.
Readers: Don't take it as a personal attack, and if you've read some non-super-hero books in your day, you're cool. If you've NEVER read a comic that didn't feature a super-hero, maybe try something different every now and again, but you DO NOT need to stop reading super-heroes.
As usual, I don't think I did an adequate job laying out my point. I was trying to convey that if Mr. Powell wanted to sell more comics, I think his approach was not well calibrated to attract the most likely potential buyers. Admittedly my two tier system was too simplistic in that I ignored a potential group that KW! suggested1
: Group 3 - people who already buy creator-owned/indy2
. I discounted that group but maybe that is the easiest group to sell to. Given the current number of creator-owned comic sales, I don't think the Group 3 has enough individuals in it but I don't know. In regard to Group 3, I think his message seems to be on target as calculated by the response on this thread.
I think most of the people posting here are in Group 3, so for me it isn't a question of his video offending you, me3
or anyone else, it is a question of who would be persuaded by his points. I still maintain that getting the group 2 type (Capes and Cowls, Big 2 fans) is the most natural next audience4
. If that is group, why risk getting their backs up at all. It starts with the negative (a funny lampoon of the publishers) before it goes positive. I just think that is too risky. Even with the Big 2 fanbase, there ain't that many of them so I don't think you want to risk it. Even if those people should have thicker skins, you get the customers you have, not the ones you want.
I do think a pitch similar to Mr. Bryant's has a better chance of success. If you like X, you might want to try that. A cherry-picked example5
, on the last episode of 11 O'Clock comics, Mr. Wood talked about Meanwhile as a logical, comic-book successor to the Choose-Your-Own-Adventure books. It sounded great, so I bought a copy. I took it home and told my wife (who reads a few comic books) and she was also interested in it because of the choose-your-own-adventure hook. If you like X, try Y.
I guess he could be trying to pitch the comic book stores themselves (who actually are the ones that buy the books from Diamond), in which case maybe his irreverent tone is the best option. However, it appears to me that the end customers still drive the sales. If I am not mistaken there is a podcast that is always suggesting that I contact my LCS to preorder my indy books if I want to guarantee getting them6
. Even if you get them to buy the first issue or two, if they can't move them then you are out of luck. Although the stores are susceptible to certain marketing tactics that can boost sales to them7
I am all about people buying more comics, so if this video works then all the better. Thanks to those of you that hung on till the end of this post. 1
You live and you learn. That is why it pays to read the forums.2
Whatever nominclature you want to use for the type of books we are discussing. On another thread Mr. Bryant did a great breakdown of creator-owned, versus ownership interest, etc, etc. I didn't want this to get sidetracked as I think we all know the type of book involved.3
On a personal note, I would like to see someone post something that would offend me. I can think of a few things but they are all highly illegal and so far off the point of comics that I can't imagine anyone doing it.4
Eventually the industry will need new readers but most comic book fans are already conditioned to some of the unusual aspects of the hobby that makes them tolerant of those foibles like late books, canceled books, pre-ordering, etc. 5
Unfortunately for this example, I am more than willing to try new crap and so is my wife, but I think the point still stands.6
C'mon people Comicbookpage podcast, I don't need to tell you that.7
Varient covers anyone?