I probably should have been clear when I say Desperate I don't mean in terms of the two guys doing the writing and art. Williams and Gaiman are two of the guys in American comics who have tons of options.
I don't think you can use the term for DC either. They can ask Gaiman and he can do the book or not - without him, it really isn't as news worthy. And as far as the end result, even if DC is somehow desperate for the book because without it they'll go out of business or something, if the creative people are doing it because they want to, that's what will come across on the page.