When Wednesday Comics was coming out I was dead up in the trendy outdoor cafes by the beach in Sardegna and the Amalfi coast rocking it in front of semi-pro modeling grade hawties (and weird dudes). It was conversational and people love it. Only stopped because I stopped receiving them.
That said, and I've mentioned this before, but I do not and never have considered part of this new wave/age geek-is-trendy thing that seems to have sprouted online. I never really identified with that. Comics are so weird, because out of many hobbies it's the only one that people seem to take on as a lifestyle. Nobody points and goes , oh he's a Football fan or there goes that port collector, or that's the movie poster guy!
So the answer is it was never issue of hiding or not, I never really was at that level to think about it. Never in my life have I felt or been made to feel awkward or self conscious about any of my hobbies, because at the end of the day I'm on some "but yeah I can afford to drop 5 figures on a funny book, homie, how's you're subprime loan going?".
My thought is that those it hinders probably went through a rough patch in school about it. That was never me. I do recall on several occasions when friends - girls or dudes - would first see my room that they would be shocked by how many boxes of cards or comics I had, but it wasn't because I hid anything, it was just that its was never a subject broached in regular conversation. I didn't go to class the next day finding myself banished to a new "group", lunch table, or suddenly unfuckable (though those groups certainly existed and were plain to see). I had a noticeable car as a teenager and I don't recall trying to hide my tracks rolling to an LCS or lying about where I was going. Comics are an entertainment medium for me, not a lifestyle. I don't go outside wearing a Cormac McCarthy t-shirt either.
The real joke of it is I'm the only person at work who I know who reads anything on a regular basis for pleasure. Reading for pleasure seems almost nonexistent among my peers.
I know people that I would label as rather brilliant who probably haven't read a book since
Sphere. I don't know a lot of readers in general myself.